Equality, diversity and a happy ending brought to you by the Wii

Wii commercial





The video i decided to utilize for my analysis was commercial previewing the Wii entertainment system. The key points i will be discussing are the cross section of people the Wii is presented to and how it relates to equality. The different games that are shown and how they relate to diversity, and finally the happy ending as represented by riding off into the sunset.
We will start off by taking a look at the people. The commercial runs through a gambit of people at all stages of life, from an upper class family in the suburbs to an elderly couple in their quaint town house, and then onto a lower class father and son who live out in the country. I believe the idea behind this is that people from all walks of life stand on equal footing in regards to this product regardless of race, sex, social status, or financial situation.When i begin to think of this it becomes apparent that its almost as if the Wii itself brings a sort of leveling effect to these groups. Equality is a staple in the core values of America, and I believe that this section of the text is a more than adequate representation of equality. There is also a large amount of diversity in this group which leads me to my next observation.
There are several different games shown throughout this advertisement, but I'm going to lump them into general categories for sake of ease. We have Adventure, fighting, driving, and sports. Each one of these genres has a plethora of games within them. This gives the Wii system the ability to reach an astoundingly diverse group of consumers. I believe this relates to another one of Americas core values which is diversity. America is one of the most diverse nations in the world. You can find people form almost any nationality living in America. "Give me your tired, your poor, your huddled masses yearning to breath free"-Emma Lazarus "The New Colossus"
Now for the happy ending (riding off into the sunset). This visualization has been used in many films such as High Noon, Indiana Jones and the Last Crusade, Legend, Three Amigos!, and An American Tail Fievel Goes West. This way of ending a story is so well known that it is even parodied in the film Blazing Saddles, and in TV shows like King of the Hill. This story ending technique is used to show that the hero's journey is complete his work accomplished. The hero can now "ride off into the sunset" and live happily ever after. Happily ever after is ingrained into American children at a very young age. A majority of children's fairy tales end this way. We are taught that if we do the right things and are good people there will always be a "sunset to walk off into".