Black Berry (Reading response #2)

Advertisements often don’t sell the product, but instead a good feeling that is than associated with the product. An excellent example of this is the new Black Berry commercial. The commercial follows a band as it writes and performs. It is accompanied by the song “All you need is love,” written by the Beatles but sung in this commercial by Grayson Matthews. It then ends with text saying, “Do what you love” followed by “Love what you do” And ends with “Black Berry.”
Unlike the Budweiser commercial that required a lot of cultural knowledge, the Black Berry commercial required li ttle. The Budweiser commercial was based around baseball, which really is only big in a couple countries. Where as the Black Berry commercial revolved around music and rock, a common thing around the world. So the target group in this commercial could be much larger than the Budweiser commercial.
The makers of this commercial new that Black Berry’s them selves are not terribly exciting, so they had to go for a different approach. They sold the views a good feeling, just as the Budweiser commercial did. The song “All you need is love,” not only is a great song to make you feel good, but was written by arguably the largest band ever. Almost any one knows this song, and that familiarity can almost manipulate the viewer into wanting the product, “I like this song, I must like the product.”
This commercial also supports the American Dream, Try hard and you can achieve what ever you want. The band starts off as a small garage band, being rejected by a producer (as far as I can tell), then after practicing a lot they make it big. This also gives the viewers a good feeling. Almost every American dreams of being a rock star at some point in their life. This shows that all you need is a little motivation and your dreams can come true. Then the commercial says, “Do what you love… … love what you do… …Black Berry.” After seeing something that inspiring brought to you by Black Berry, its hard not to want one, even though the commercial brings up no reason why you would want one.
Modern day commercials can be very manipulative on your feelings to sell a product. They try to make you feel good and show you things that you can relate to, and through in their product at the last minute to pursued you into buying the product.

http://www.youtube.com/watch?v=Twu3pLVI9D8